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Juana Calatayud is about letting the heart feel. Contradictorily, every piece is made to protect women and the femenine, like a soft shield. It is a project born from real connection: with the people that are part of it, the crafters, materials, art and music. Juana seeks what is most raw in being human, to embrace light and darkness equally. The connection with art begins by letting strong emotions pass through oneself,
by connecting with ourselves and with others from the most authentic place within our depths. Its our way of living, it is daring to feel.
Juana was born in Buenos Aires. Argentina and is currently based in Barcelona, Spain. We produce our ready to wear pieces in a small workshop in Barcelona, led by Cesar and Aldo. Following a made-to.order and low waste production system, we seek to avoid unnecessary excess and create pieces with intention and longevity. Most fabrics are sourced in limited quantities, including deadstock and reclaimed textiles, allowing every piece to remain unique and deeply connected to craftmanship.
For the moment, our artisanal pieces and custom orders are made exclusively by Juana’s hands in her studio. From beginning to end, each creation follows an intuitive process, guided by emotion, instinct and experimentation in search of powerful results.
Juana was born in Buenos Aires. Argentina and is currently based in Barcelona, Spain. We produce our ready to wear pieces in a small workshop in Barcelona, led by Cesar and Aldo. Following a made-to.order and low waste production system, we seek to avoid unnecessary excess and create pieces with intention and longevity. Most fabrics are sourced in limited quantities, including deadstock and reclaimed textiles, allowing every piece to remain unique and deeply connected to craftmanship.
For the moment, our artisanal pieces and custom orders are made exclusively by Juana’s hands in her studio. From beginning to end, each creation follows an intuitive process, guided by emotion, instinct and experimentation in search of powerful results.